By Anuja Nadkarni
Auckland University’s new campus on Khyber Pass Rd will bring a fresh focus on hospitality services to Newmarket, adding to its fashion image.
Following the completion of parts of the campus late last year, the Newmarket Business Association is looking at rebranding the industrial and commercial hub.
The suburb is looking to add hospitality and restaurant culture to its “glamorous” fashion image, says Margaret Mateo, marketing and events coordinator for the association.
“We don’t want to be known just as the fashion capital,” she says.
The association dubbed Newmarket the nation’s “fashion capital” in 2005, when its growing number of retail store members decided the suburb needed to be seen as more than just a convenient traffic junction.
The mix between the Westfield Mall and little boutique stores provides “the best of both worlds” for any shopping enthusiast, says Alina Tahoe, Recycle Boutique sales assistant.
Ms Tahoe says the increased traffic as a result of the new campus will help drive forward the image the suburb wants to create.
“The whole idea is that you can work here, shop here, play here and now study here.”
The campus, which is located at the former Lion Breweries site on Khyber Pass Road, is part of the university’s long-term development plan.
The university’s website says 200 staff and students moved to the new facility last October and more people from the engineering and science faculties are due to relocate in the year.