Target audience + story-telling frame

My target audience is mainly the general public, to make people of all ages, cultures and backgrounds aware of the Auckland night markets. Also to inform tourists and visitors to showcase an important aspect of what Auckland is all about.

As for the story telling frame for this article, it think it would best come under ‘story’ and ‘trend story’. Journalism.org defines both terms respectively as:

  • Story: An explanation of the process of something or how something works Historical
  • Trend Story: The news as an ongoing trend

While my story will have to mention background about Auckland’s multiculturalism and a description of how and why it started, and how it has taken off, all of which comes under the ‘story’ frame. It is also relatively recent occurrence and is a growing event, therefore it also covers the ‘trend’ aspect.

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